Thursday, November 30, 2006

Sports: D-2 until UCLA vs. U$C

UPDATE: Pat Cowan will start at QB for UCLA in the big game on Saturday.

UCLA has received and accepted a bid to a third tier bowl, the Emerald Bowl in San Francisco.

The Emerald Bowl PR machine went into best face forward spin mode to make the game sound more dramatic than the two ~0.500 team bowl it actually is. Excerpt:
UCLA becomes the first Pacific-10 Conference team to play in the Emerald Bowl.

Florida State has never before played a game in Northern California. The Seminoles' last West Coast appearance was a 14-7 victory over USC in 1997. This season marks the 25th consecutive year Florida State has been invited to a bowl game.

The two teams have never met.
........
We're thrilled to bring Bobby Bowden, the winningest coach in college football history.... The Bruins bring great tradition and the nation's second-largest media market. To be able to match UCLA against Florida State in the first year of our ACC vs. Pac-10 match-up is a dream come true for our game.
It goes on and on like that trying to pump up the game. Gotta give credit to their public relations writer!

This is a family friendly blog so I am a little hesitant to provide this link but for those who want to understand a little bit of the intensity of the USC vs. UCLA rivalry, you can check out this R-rated (for foul language) video blog post.

The rivalry extends to other sports and Lexus has capitalized on it for marketing purposes by awarding the Gauntlet Trophy to the school that fares better in a variety of sports.

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